Twitter is the home to a very active and passionate user base. For those in the know, Twitter has some nifty, native analytics features that can help you scale your business on the platform. It can be very lucrative to run targeted ad campaigns, especially if you know how to do them right.
Let’s cover three crucial factors to consider when running an ad campaign on Twitter.
Timeline
The timeline measures all of your activity on Twitter within a given period of time. This data can give you a snapshot of the most popular times to post a tweet. Here you can view all of the stats associated with your tweets including:
- Likes
- Favorites
- Retweets
- Replies
You can compile this info to see which kind of posts draw the most engagement from your audience. Whether it be polls, promotional materials, or giveaways; keep an eye out for the kind of content that turns out to be the most popular on the platform.
Demographics
Source: Sprouts Social
Some of the most useful analytics tools on Twitter are stowed away from plain sight. Bet you didn’t know that you can view the demographics of your followers broken down into a few different sections:
- Interests
- Location
- Gender
The interests of your followers should be somewhat relevant to your business to maximize ad campaign effectiveness. Time your posts according to the location and time zones of your active followers. Tailor your message for a male or female audience, depending on what your analytics show.
Website Analytics
If you’re interested in carrying over your audience from Twitter to your private domain, try adding a website link in the “Add website” field. Then all you’ll need to do is add a simple piece of code in the website’s header tag to verify. Once complete, you’ll have access to the following:
- Link clicks
- Page visits
- Average visit duration
- Percentage of new visits
Post tweets related to popular topics that are relevant to your business in order to drive link clicks to your site, then make the necessary adjustments on your site to improve your conversion rates.
