Get prepared for the largest retail event of the year
Christmas is a massive retail holiday. Sales reached $658 billion last year with the average American buying 14 gifts (see stats here). There are only 3 months left until Christmas! Now is the time to prepare for increased sales.
2016 Christmas season statistics via NRF
As you can see above, 61% of Americans plan to buy clothing and accessories for Christmas, making it the largest gift category. Consumers plan to spend an incredible $936 per person, with $461 spent on family and the remainder spent on friends, coworkers, and others.
PRO TIP : Your Christmas campaigns don’t have to just be gifts. In fact, 56% of shoppers plan to take advantage of Christmas sales and buy for themselves (data via NRF).
Christmas sales start early
2017 holiday sales by month via NRF
Design guide for Christmas campaigns
Ugly Christmas Sweaters
Ugly Christmas Tees/Tanks
Memes for Christmas
Just for Kids
Christmas is a magical holiday for kids of all ages. Parents will be in the market to dress their young ones with festive looks. A smart idea is to include Santa folklore in your designs.