The general consensus among marketing pros still remains that Facebook reigns supreme as the go-to social media platform to market a brand or product successfully. The site boasts nearly 2.6 billion monthly active users, far more than any other competitor to date.
If you are ready to become a Facebook Pro, don’t forget to take a look at our other blogs in this series:
Here we’re going to break down how to get started building your online presence on the world’s largest social media platform.
Using your personal page for business marketing purposes violates Facebook’s terms of use and can result in your page being taken down. We recommend creating a separate business page for your marketing needs. Creating a dedicated business page can give you access to Facebook ads, analytics, and other helpful tools to scale your business.
Start with an eye-catching profile picture that will serve as the face of your business. Go with a professional headshot, logo, or photo of your business locale for maximum brand visibility. For optimal viewing, go with 180px by 180px for your picture dimensions.
Next comes the profile cover photo. Get creative and stay on brand with the profile cover art for maximum brand recognition. Stick to 828px by 315px aspect ratio sizing for web page or 560px by 315px for mobile viewing.
Now it’s time to get right into the nitty gritty in the description section. Give a brief breakdown of your business and products for potential new customers. There’s a 155 character limit so be short and sweet in your explanation.
Opening a business page allows you the perk of setting up a shop. To get started, go to your business page and look at the left sidebar. Click the ‘shop’ tab, and start listing your products. Be sure to include the URL for each product. The shop layout is customizable so have fun arranging your products for the best first impression for visitors.
Once you’ve got the basic framework finished, it’s time to optimize the page preview feature that can help attract lots of new visitors. If a user comes across your content (boosted post or ad) and hovers over your username, a preview window will pop up showing key info of your page.
In order to keep the page preview as engaging and professional as possible, make sure the following fields are properly filled out:
Try to encourage viewers to leave good reviews on your business page. Also, pay attention to your analytics which can point to improvements in your page preview setup.
Be sure to include a clear message as to what action the potential visitor is encouraged to take. You can create a button on your page to drive visitors to visit your website, make a purchase, or learn more about your business.
Not every post should be a blatant ad for your business. You should also try to elevate brand awareness with posts establishing your voice and core mission. Keep your content engaging with images, live streams, polls, and even giveaways every now and then. Give viewers a reason to stick around and follow your business page.
Generally, the algorithm rewards posts with meaningful engagement including reactions, comments, and shares. On the other hand, overly promotional, spam-like posts are constantly being downgraded in the algorithm.
Encourage customers to leave a positive review or post their purchases and tag your business page for a discount on future purchases. This is a great way to organically spread the word about your business without having to actively campaign yourself.
One of the newest features of the Facebook platform is the ability to unite with like-minded people in a community group based on similar interests or lifestyle. You can create a group centered around your business page or join an already established one. DO NOT post promotional spam content, as this will lead to you being kicked out of the group. Instead try to be helpful, interact with others, and contribute with valuable posts.
As you can see, Facebook is the best social media platform to launch your business successfully. Our Facebook Marketing Guide tackles the basics to get you started with your Business Page, Shop, and Groups in just the right way. The next step to become a Facebook Master is to learn about Facebook Ads, which is why we’ve created an amazing guide for you to learn about them here. Once you’re done with it, learn the analytics behind your ads, so jump straight into our Facebook Pixel Guide here and discover everything that happens behind the scenes.
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