The Facebook platform is known as a haven for advertisers and marketers alike. The constant flow of upgraded features and services help advertisers make the most of their ad budgets. The latest feature that’s got everyone talking is dynamic ads.

The power of dynamic ads is the ability to automatically craft the perfect ad for the right person. It works using data recorded from the Facebook Pixel to analyze the behavior of visitors and what they interact with on your website. It then matches other users with similar profiles and curates personalized ads gathered from that info.

How to Get Started

Here are the four simple requirements needed to get your dynamic ads up and running on the Facebook platform:

  1. Event Tracking – The first step begins with assigning events that the Pixel will monitor and collect data from to create dynamic ads. This can include typical events (view content, add to cart, checkout, purchase, etc) or custom ones depending on your needs.
  2. Product Feed – Next you’ll need to list all your products in a specific file format with key info and details (price, availability, link, etc). This info will be used to supply your product catalog. A third party provider is recommended to make this process simpler.
  3. Product Catalog – To create your catalog, head over to the “Catalog Manager” in the business manager section and select “E-commerce.” You’ll be able to add products with the “Use Data Feeds” feature that updates your listings on a scheduled basis if your inventory regularly changes.

  4. Launch Dynamic Ad – For the final step, select “Catalog Sales” as a campaign objective in the Ads Manager. Then create a product set at the ad set level which will be used to display products throughout your campaign.

    Once in the audience selection, select ‘Define a broad audience and let Facebook optimize who sees your products’ in order to reach a new audience. On the other hand if your goal is to target previous visitors, choose ‘Use info from your Pixel or app to create a retargeting audience’.

    Be sure to explore the ‘Show Advanced Options’ menu where you’ll be able to refine your audience targeting, optimize for event type, ad format, etc. Voila – now you’re ready to launch your dynamic ads campaign.

Traditional Retargeting Ads

Before the advent of dynamic ads, advertisers had to manually craft ad campaigns with the ‘Custom Audiences Tool’ for each product and match them to the targeted audience. Not to mention tracking events along the marketing funnel (add to cart, checkout, etc). This becomes exceedingly tedious and impractical especially if you have a large or constantly changing inventory to manage.

Final Takeaway

Dynamic ads are a powerful tool for retargeting an existing customer base or engaging a new one all at once. With just a few clicks, you’ll be able to view the significant impacts it’ll make in your ads campaign as a TeeChip seller. Go ahead and give it a try today.

Want to learn how to get the most out of Facebook? Then check out our other blogs in this series:

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