Who doesn’t love coupons? Americans are using digital coupons more than ever these days for all of their online shopping needs. Coupons make people feel special and valued as customers. Digital coupons are one of the best marketing incentives for driving conversions and encouraging a purchase.

Here we’ll discuss the ins-and-outs of TeeChip’s Coupons including our new stackable feature.

How It Works

Step 1 – Create your coupon

  1. Sign in. Stay on the “Campaigns” page. Scroll down.
  2. Find the campaign that needs a coupon. Click its “Details.”
  3. Click “Coupons” in the navigation bar.
  4. Click “Add Coupon.”
  5. Name your coupon (we named ours YES20).
  6. Select the coupon type and amount. Click “Add Coupon.”
  7. Your new coupon has been created.

Step 2 – Get your custom URL for sharing

  1. Remember the name of the coupon you want to use (we’re using YES20).
  2. Click the “Share” button in the top-right corner.
  3. Look to the right of “Coupon”, click “Copy”. The URL is now copied.
  4. Paste the copied URL into your browser (or in your Facebook ad, email, etc).
  5. Replace “your_coupon” in the URL with your coupon name.
  6. To preview the coupon in your web browser, hit enter on your keyboard.
  7. Your coupon is complete. Use this new URL for all your promotions.

Apply Universal Coupons to your Custom Domain

Universal coupon creation follows the same steps as above, but these coupons have a broader use and can be applied to campaigns across an entire domain. To get to the universal coupons page, first sign in, click Domains > Details > Coupons > Add Coupons.

Important note: Stackable Universal Coupons

  • Universal % discount
    • Site-wide free shipping
  • Universal free shipping
    • Site-wide % discount
    • Site-wide $ discount

Site-Wide Promotions

Add discounts to your entire Custom Domain

Encourage shoppers to increase their order size with the new site-wide discounts. Simply set the promo amount and a permanent discount banner will appear on the top of your site.

How to set up

  1. Click “Domains” on the seller dashboard.
  2. Click “Details” next to your custom domain.
  3. Click “Promotions” in the top navigation.
  4. Click “Add Promotion”.
  5. Set the promotion type, amount, and threshold.
  6. Click “Submit” and your coupon will go live.

Important note: Stackable Site-wide Coupons

  • Site-wide free shipping
    • Universal % discount
    • Universal $ discount
  • Site-wide % discount
    • Universal free shipping
  • Site-wide $ discount
    • Universal free shipping

Free Shipping Is King

TeeChip offers 3 kinds of coupons: % discount, $ discount, and free shipping. So which is best? The data points to free shipping. In a recent online survey, 3 out of 4 respondents chose free shipping as their favorite type of online promo, with 46% saying they would even pay a bit more if free shipping was offered.

Test to see what works for your buyers: Free shipping is a fan favorite overall, but every brand is different. It’s wise to test campaigns with and without coupons. You may also consider charging more per item to make up for your cut in profit.

Best practices

  • Percent discounts are better than $ discounts (‘Rule of 100’)
  • Provide a short reason for the discount (e.g., seasonal, limited-time offer)
  • Make discounts easy to compute (e.g., 20% off is better than 22% off)
  • Always A/B test and experiment to find the best coupon strategy

Important note:

  • Universal and site-wide coupons can be stacked as long as profits exceed $0.01, otherwise the order will be canceled.
  • Sellers can only configure the stackable coupon feature for Custom Domains.
  • The minimum order threshold for site-wide discounts is $20.
  • Max 2 coupons can be used per order.

Engage buyers and get more from your campaigns!

Create a coupon today