Not all digital designs are created equally. Some files are simply higher quality than others. Here we’re going to cover the basics to make sure you become familiarized with the classic hallmarks of quality graphic artwork.
Some sellers have been running into issues uploading subpar images for product designs. We’re here to ensure that you upload designs with consistent image quality that prints crystal clear on all of your products and most important of all, keeps customers happy.
It can be tricky to determine whether a graphic piece of artwork is of high enough quality to hit the printing press. Luckily, we’ve devised a simple rule of thumb to follow. Keep a close eye on your graphic’s dots per inch (resolution/ DPI). Anywhere near the 300 mark is ideal and 120 is the minimal acceptable limit.
Text size is also another common pitfall among designs. If it’s too small, it will appear illegible and unclear in the printing process which will disappoint customers. 10 points (13 pixel) is the minimum acceptable text size. Here’s a technical tidbit to experiment within the photo editor, before exporting your design turn off the ‘anti-aliasing’ feature to improve clarity around the borders of the image.
As far as color schemes, we recommend the RGB color wheel for your designs. The CMYK color wheel is also another option if you prioritize color accuracy and vibrancy. Avoid using JPEG images, stick to PNG format images with a transparent background for best possible image resolution with a maximum 50MB file size.
Here are some examples of low quality artwork for reference:
1. Low resolution text
2. Low resolution image (blurry/ out-of-focus)
3. Low resolution text and image
4. High resolution text but low resolution image
5. High-resolution artwork with blurry text or patches
Creativity is key but keep in mind that certain designs need to be altered depending on where or what’s it’s going to be printed on. Make sure to use our design templates that will help eliminate most of the tricky guesswork involved in devising proportional designs for all of your products.
Here are some product types with special requirements:
Find more selling guides of other products here.
If you’re still unsure about artwork quality requirements, be sure to contact our team for step-by-step guidance on improving your artwork and boosting sales.