This year has sure gone by quick and Halloween is now just around the corner. Not many people realize it, but Halloween is the start of a major holiday spending surge across the US. According to CNN, more than 172 million Americans celebrated the cherished holiday last year which represents nearly $9 billion in total spending. Don’t miss out on your share!
Learn to position your business and grab a healthy slice of the market share with our helpful tips.
Holiday Spending
As a seller, it’s important to know exactly what consumers are spending the big bucks on during the Halloween season. The National Retail Federation states that the breakdown of the yearly $9 billion spending on Halloween plays out as:
- Costumes – $3.2 billion
- Decorations – $2.7 billion
- Candy – $2.6 billion
- Miscellaneous products – $300 million
Costumes and decorations make up more than half of the total spending. This is a great opportunity to roll out Halloween-inspired designs in your apparel and home decor offerings. Get creative and watch the customers flood in.
Marketing Outreach
It’s no surprise that social media plays a huge role in driving trends during the Halloween season. In particular, Facebook, Instagram, and Pinterest are king when it comes to Halloween inspiration for costume and decoration ideas.
Focus your ad campaigns on these platforms for maximum impact and reach. Make sure to speak directly to certain demographics that are known to shell out lots of disposable income during the Halloween season.
- Millennials
- Young parents
- First-time parents
- Grandparents
Design Guide
It can be tricky to stay on top of the latest trends or to try to trailblaze a new one. Here we have compiled some of the most popular, best-selling themes and products for the highly-anticipated Halloween season:
Traditional T-shirts
Sometimes the classic design is the best suited to spread some holiday cheer around town. You can’t go wrong with offering up a thematic pumpkin, skeleton, or ghost themed design for your holiday inspired classic T-shirts.
Frightful Sweatshirts & Hoodies
Help keep customers warm as the temperature begins to dip. Spooky sweatshirts or hoodies are the perfect way to lounge around in comfort. Choose from zombies and ghosts, to hair-raising portrayals of vampires and werewolves.
Trick-or-Treat Bags
Gone are the days of carrying around that old cumbersome, plastic pumpkin. Offer an upgrade to consumers with a comfortable, lightweight tote bag. Tote bags are fun, pretty, and reusable for many trick-or-treating sessions.
Holiday Face Masks
The novel product this year is the Halloween-themed face mask. There are plenty of options to play with: Wish everyone a happy Halloween, display a funny message, or simply offer a Fall inspired aesthetic for customers.
Calls to Action
- Pumpkins don’t belong in your latte, but on Halloween inspired apparel. Browse our designs.
- Who doesn’t love a good old fashioned scare? Shop our spooky Halloween designs.
- Rep the most wonderful time of the year with skeleton and skulls. Find the perfect look today.
- You only get to wear a costume once a year! Make the most of it with our specialty designs!
