September 2020 Selling Guide

With a new month on the horizon comes new opportunities. September is the long-awaited start of fall. And with fall comes crisp, cool weather for all of us to enjoy in the outdoors. We’ve highlighted significant dates in September along with a strategy for how to target your customer base despite the disruptions of the current pandemic.

On the first Monday of September, Americans celebrate Labor Day. Although the normal celebrations of public gatherings and parades probably won’t take place, there’s still an opportunity to target specific professions and related achievements.

Let’s all sing collective praise that as of now the 2020 NFL season will begin as planned according to Yahoo Sports with the Kickoff Game on Thursday, September 10 featuring the defending Super Bowl champs, the Kansas City Chiefs, hosting the Houston Texans. While you can’t use team logos and copyrighted images in your own designs, you can still get creative with satire and other fun ideas.

While most think of Cinco de Mayo as Mexico’s independence day, the true Mexican Independence Day is on September 16th. Participants celebrate with fireworks, parties, food, dance, and music. Target this niche with some red, green, and white designs for patriotic Mexicans at home and abroad.