August Niche Events
All month: Back-to-school sales
Increase profits with campaigns for the start of the school year
August is very popular for back-to-school shopping season in the U.S. with students of all ages buying new clothes for the year ahead. Your campaigns should be targeted towards specific age groups for higher conversions (i.e. kindergarten, middle school, college). Check out last year’s back-to-school selling guide for more inspiration.
Call-to-actions for back-to-school sales:
- Kid keeps growing? Get ‘em a cool new shirt for the new year.
- Start their year off right with a fresh new look! Skip the lines, order now!
- Buy the shirt they’ll love to wear to school!
August 2: International Beer Day
Sell to all the beer lovers all around the world.
International Beer Day is the perfect opportunity to sell your beer-themed designs to beer fans around the globe. When setting up your ads, try targeting people who “like” beer events on Facebook or people who work in the beer industry. You can also combine your usual niche with “beer” to increase conversions, for example: “This Southern girl loves her beer.”
IMPORTANT: New Facebook Ads regulations for alcohol content
Due to differing age restrictions by country, we recommend you set the minimum age to the 21 for ads that feature alcohol (read more here). You must also exclude these countries: Afghanistan, Brunei, Bangladesh, Egypt, Gambia, India, Kuwait, Libya, Lithuania, Norway, Pakistan, Russia, Saudi Arabia, Sweden (25+), Turkey, United Arab Emirates and Yemen.
Call-to-actions for International Beer Day:
- International Beer Day is right around the corner! Grab the perfect shirt to wear!
- Don’t worry, beer happy with this amazing beer gear — just in time for International Beer Day!
- Beer is here! Find the shirt that will turn heads this upcoming Beer Day on August 4th!
August 26: Women’s Equality Day
Promote pro-women designs in preparation for an empowering holiday
Call-to-actions for Women’s Equality Day:
- Celebrate your girl power with some fantastic new designs
- The future is female — represent with amazing merch for Women’s Equality Day.
- #Boss — Get the perfect shirt for Women’s Equality Day.
- Be proud, be bold. Spread some girl power with powerful Women’s Equality Day designs!