Independence Day is coming up on July 4th.

Sell to the 214 million Americans celebrating this holiday.

The 4th of July is a time for Americans families to come together, have a cookout, watch fireworks, and express their patriotic pride in red, white, and blue apparel. In 2016, 88% of Americans celebrated Independence Day and 24.5% planned on purchasing patriotic merchandise (see more here).

Data from NRF.com on patriotic purchases (survey taken 6/1/16)

 

As you can see above, men are slightly more likely to buy patriotic merchandise than women (10% difference). In addition, adults aged 18-44 carry the bulk of the sales.

What this means: The largest group of July 4th buyers is most likely men, aged 18-44. However, make sure to monitor your ad results and edit your target audience accordingly.

Create summer promos to increase sales

July 4th is more than a holiday—it’s a celebration of summer and outdoor fun. You can follow the lead of big-name retailers like Macy’s and Old Navy by hosting some summer promotions of your own. Increase your campaign activity with Fourth of July sales that spotlight warm-weather apparel like t-shirts and tank tops.

Launch promotions from June 11-27

As you can see below, consumers search for “patriotic shirts” primarily in June, with the optimal window between June 11 and June 27th. We recommend you get a head start in early June and continue to increase your ad budget as sales pick up.

Data from Google Trends on patriotic shirt popularity.

 

PRO TIP – Have customers order by June 19th to ensure orders arrive in time for the Fourth of July.

Design ideas for Fourth of July campaigns

Here are some red, white, and blue design ideas for successful Fourth of July campaigns:

Classic designs

You can’t go wrong with a classic American look for this classic holiday. Make sure to incorporate the US flag in your design. Independence Day themes include: fireworks, the Statue of Liberty, US Presidents, “Born Free”, “All-American”, and anything red, white, and blue.

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Cultural pride

America is often known as the “melting pot” because of its wide variety of nationalities, belief systems, and cultures. Many citizens are proud of their history, and you can market to these niche audiences. Messaging can range from “Proud Israeli American” to “Vegan American.”

Veteran/Military

The Fourth of July is easily the largest patriotic event of the year in the US. Accordingly, this holiday allows veterans, military, and military families to express their pride. Ideas include: “My Grampa is an American Hero”, “Proud Military Mom”, “Home of the free, because of the brave”, and “Proud to defend the USA.”

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Summer fun

Many Americans celebrate Memorial Day as the peak of summer – a time to be spent outdoors with friends and family. Common design themes including barbecue season, swimming, grilling, summer sailing, and more.

Example text for your designs:
Red, White, and Brew
Free to be cool
I turn grills on
Party in the USA

Call-to-action ideas for 4th of July designs

General CTAs for July 4th ads

  • Wear your pride on your sleeve this Fourth of July! Get a custom patriotic shirt, just for you!
  • ‘Murica! July 4th is just around the corner—buy now before it’s too late!
  • Represent the America you love. Shop now for a truly American look this Independence Day.
  • Show what it really means to be an American this Fourth of July. Buy now and save XX% on our Independence Day sale.

Proud American CTAs

  • Stand out of the crowd this Fourth of July. Proudly printed in the USA.
  • Buy the shirt that says “I’m proud of my country.”
  • You gotta wear that red, white, and blue on July 4th! Buy the shirt to match your American pride.