Memorial Day Selling Guide

Memorial Day (May 25) means much more than a 3-day weekend. It’s a solemn day of remembrance for those who died in service to America and its armed forces. Originally known as Decoration Day, the holiday started after the Civil War to honor dead Union and Confederate soldiers.

On Memorial Day, it’s traditional to fly the US flag at half staff from dawn until noon. Many also visit cemeteries to honor those who died in service. Remembrance services are held annually at the Arlington National Cemetery, including a wreath-laying ceremony at the Tomb of the Unknown Soldier. People also volunteer to place an American flag on each grave in national cemeteries.

The holiday has gradually evolved to include less solemn affairs like picnics, games, and social gatherings as it unofficially starts the summer season. In addition to rising temperatures, consumer spending has been on the incline for this particular holiday weekend. According to WalletHub in 2019, 45.5% of Americans were “likely” to take advantage of Memorial Day deals, spending an average of $486 on holiday-related purchases.

To help you make the most of your Memorial Day sales, we’ve shared campaign ideas below!

Memorial Day Inspiration

Red, White, and Blue

Emulate the American flag by adding its signature colors to your designs. As an added benefit, these can easily be reused for July 4th and Veteran’s Day campaigns.

Summer Fun

Remember, it’s not all solemn. Add a bit of fun onto summer apparel and get the revelers to partake!